Applying Neuroscience in Business

Can emotions be objectively measured? What about thoughts and our decision-making process?

Neuroscience has been developing methods and tools to measure brain function for decades now, with spectacular results. However, these methods and tools remained largely unknown to businesses. Not anymore! Neuro-tech is entering companies with advanced applications for marketing, sales, leadership, HR, safety and wellbeing. Such applications bring a revolution in understanding human emotions, decisions and behavior and this is why many companies globally choose to use neuroscientific technology to solve problems and create growth.

Dr. Nikolaos Dimitriadis will discuss the reasons why neuroscience is necessary for business. He is using real examples and cases from his own experience around the world measuring brains for companies. to illustrate tangibly the benefits in applying neuro-tech in business.

The speech will help you to:

• Understand what the brain does and why
• Appreciate the importance of a neuroscience-based approach for business
• Discover various technologies and methods for using neuroscience daily at work
• Become more brain-friendly in business and life in general