In today’s world of empowered audiences, brand is much more than a name, a logo and a clever slogan. It’s a reflection of character – purpose, belief and values.
Brand is ethos – what Aristotle spoke about so many years ago.
ΡΟΗ
18.00 | Welcome
18.30 | Presenting featured wine by Alpha Estate
18.45 | Peter’s thoughts on topic
19.15 | Open dialogue & reflections
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