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The new kind of Strategic Narrative
24 April 2018
You want a story that inspires employees, excites partners, attracts customers, and engages influencers.
A strategic narrative is this special kind of story, the story arising from your shared purpose which explains why you exist and what makes you unique
It’s more than a value proposition of what you promise to deliver to them.
It’s the journey that you are on with them.
This shifts the relationship from providing to co-creating
- 24 April 2018
- Event Category:
- CEO CLUBS
- 210 8920950
- This shifts the relationship from providing to co-creating
- The new kind of Strategic Narrative