Our specificity relies on the fact that we always try to foster local roots by building a strong local distribution network.

For that reason, Ouzo Mini is one of our important asset in Greece, which allowed us historically to strengthen our distribution. Ouzo is produced in Mytilene, together with the Greek liqueurs Eoliki, and the Ultra-Premium liqueurs ROOTS.

We also own the distribution in Greece of a broad Portfolio of spirits:

Iconic and leading brands such as Chivas Regal Scotch Whisky, Absolut Vodka and Jameson irish whiskey, but also unique and growing such as Havana Club Cuban rum, Beefeater London Gin and Olmeca Tequila.

Pernod Ricard Hellas also manages a portfolio of Ultra-Premium brands such as Perrier-Jouët Belle Epoque, Absolut Elyx vodka, The Glenlivet Malt Whisky, Royal Salute and Martell Cognac.

Pernod Ricard Hellas has also been historically a key actor supporting Greek Entrepreneurs and Greek society, through various Brand & Charitable initiatives. (Chivas venture, Absolut Green Hustle and great support to various NGOs)