Influence and persuasion are at the heart of leadership, considered among the top 5 skills CEOs aspire to have in their organizations, as highlighted by the majority of credible surveys around the world as well in our custom survey “Revisiting Leadership Agenda” conducted by YDC and CEO Clubs for two consecutive years on the broader leadership agenda in Greece. This feedback comes as no surprise since influencing and persuading other people to embrace a product, a service, an organization, or even a vision paves the path to success and, above all, change.